The Modern World

In the old days, the best influencers were a bit mysterious, strangely reasonable, definitely inscrutable. In fact, being inscrutable is what made them so popular.

They were careful, like a winter crossing, and reserved, like respectful neighbours. They were as serious as they were popular, but chill, like melting ice. They were as true as timber, as wide as valleys, as messy as mud.

Who else would quietly clean up by calming us down, and who else would quietly steady us by keeping us moving?

These days, people with that kind of clout don't care about reach. In fact, not drawing attention to themselves is what makes them so good at protecting us, not promoting themselves.